Education

Relevant Courses

Knowledge of sales terminology and the sales process.
Produced professional written and oral communications related to sales and
personal branding, including a portfolio and role plays.
Applied conceptual knowledge of the sales process to an actual real-world
scenario through completion of several role play presentations.
Demonstrated critical thinking skills by analyzing customer problems, applying
proper logic.
Formulated recommendations based on analyses.

Evaluated survey instruments, identified measurement scales, and determined the
appropriate statistical technique for analysis.
Interpreted analysis results and presented managerial relevant guidance and answers.
Applied online, and offline behavior-based metrics to make effective marketing decisions.
Acquired a portfolio of quantitative methods commonly used in business practice.
Explained the impact of marketing analytics in areas such as market research,
product management, and consulting.

Identified what information to collect in order to solve a marketing problem.
Designed a survey using Qualtrics and analyzed data using various software packages.
Transformed data into critical customer insights.
Made appropriate marketing recommendations.
Presented a data-driven survey-based marketing research study.

Learned the key concepts and theories of consumer behavior.
Identified applications of these concepts and theories, to apply them in formulating viable marketing strategies.
Examined many concepts and theories from the behavioral sciences and analyzed their usefulness for developing and evaluating marketing strategies.
Evaluated and implemented effective marketing strategies.
Developed a set of skills important to successful performance in managerial positions such as working in groups and honing your oral and written presentation skills.